ALISA MCILRATH | EXECUTIVE CREATIVE DIRECTOR | WRITER

Alisa@lucky13.io

415-999-3669

Alisa has over 20 years of advertising, content and activation experience, having created award winning work for Budweiser, Jameson, Brawny, Subway, Skittles, Absolut and more. While at Chiat Day NY she creative directed a short film by Spike Jonze for Absolut which earned a standing ovation at the Sundance Film Festival.

While at Fallon she created a reality show for Brawny Paper towels with the producers of Survivor which garnered awards at the Andy’s, One Club and Effies.

Alisa has a particular love for the food and beverage category, having run Kraft, Planters, Absolut and Jameson for numerous years. She also has a particular niche working with celebrities, most recently having created a campaign for Seven Daughters Moscato with Taraji P Henson.

She enjoys creating content that makes you laugh as much as content that gives you goosebumps and has experience in every facet of advertising from TV to social to experiential. 2020 offered her the opportunity to work directly with Ariat where she oversaw all of their social and also wrote their fall catalog.

Her most recent full time position was GCD at Dentsu Creative where she oversaw all of Subway’s advertising (contributing to their highest margins in the QSR space in Subway history). Another celebrity studded campaign including Steph Curry, Patrick Mahomes and Charles Barkley (possibly the funniest human on the planet.)

Currently a freelancer and consultant based in Austin, she is also a mom to 5 kids, a competitive horse rider and barre instructor.

RESUME

FREELANCE & CONSULTING - JUNE 2017 - PRESENT

LUCKY13 ADVISORY - NOVEMBER 2023 - PRESENT

DENTSU CREATIVE FEBRUARY 2022 - JUNE 2023

GSD&M - JANUARY 2015 - MAY 2017

TBWA\CHIAT\DAY NY - SEPTEMBER 2008 - JANUARY 2015

BBH NY - JUNE 2007 - SEPTEMBER 2008

FALLON MN - MAY 2005 - JUNE 2007

GOODBY, SILVERSTEIN & PARTNERS - AUGUST 2002 - MAY 2005

LYON ADVERTISING - APRIL 2000 - AUGUST 2002

AWARDS

CANNES, D&AD, EMMY AWARDS, ONE SHOW, AICP, ANDY AWARDS, ART DIRECTOR'S CLUB, COMMUNICATION ARTS, EFFIES, CLIOS, WEBBYS